SHISEIDO (Progress)
Industry: Health & Beauty
Meticulous craftsmanship and heritage: these are two ideals that beauty products leader Clé de Peau and its parent company Shiseido are renowned for. Progress successfully pitched the concept, design and graphic ideas behind this set of train cases for multiple seasons.
This gift vessel features the use of synthetic leather exterior, delicate interior lining, mirrors and product dividers on the inside. Debossed metal plates and branded zipper pulls add to a premium look and feel. This overall concept and packaging design truly reflect the legacy and timeless spirit of the century-old company that aims to inspire people through beauty and culture.
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